What if you could
talk to the future?
Škoda Voice Ad
When Škoda introduced their first fully electric model in 2021 they were late to the party. With good reason. Rather than being the first to present a shiny prototype, they developed a sophisitcated car with innovative technology for a reasonable price. Thus made it affordable for a lot more people.
With many questions and rumors around electric vehicles still unanswered, we wanted to take the same approach in the Enyaq iV's advertising. Rather than highlighting the car itself, we wanted people to know what they could do with it. Within our Recharge Life campaign we created a voice-activated display ad.
What do you want to know?
By simply asking questions, literally into their mobile phones, users were guided through all the answers we could give. A first gallery served as a conversation starter.
How far can I go?
Probably the most important question for everyone. Especially when looking for a family fit SUV. Well, we not only gave a number on what's the cars reach is, we showed every users personal reach. A 500 km radius was drawn around the phones location on an interactive map which also had every charging station in Germany pinned.
How long does it take to charge?
The very next question everyone had in mind. How long, how expensive and which equipment do I need? We explained the battery and its capacity, charging economics as well as different options on how to upgrade your power outlet at home.
And the inside?
A remarkable new feature that come with the Enyaq iV were the design selections. Rather than choosing every single feature on its own, customers could now choose between six packages for the interior. A 360° preview let them explore it first hand.
What else?
Škodas first fully electric SUV came to stay and thus brought some falship caliber features with it. A multifunctional steering wheel with upgraded features, an AR display which made navigation even easier and remote controllable electronics put the Enyaq into consideration for premium clients.
So, how much will I have to pay?
Transparent pricing was a big factor for customers as federal
subsidization programs and discounts from the manufacturers themselves made it a little confusing. We explained how the advertised price comes together and what one has to pay at
the end of the day.
1.3 m
impressions
40 k
questions answered
2x
average CTR
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