The future of sports broadcasting
A bachelor's thesis
The market
If you are a sports fan there's a big chance you can't watch everything you'd want to unless you have a million different subscriptions. The broadcasting market is as diversified and inflated as ever. Thanks to greedy associations selling their rights to whoever pays most. And the fans' raging hype.
The media
As a consequence users and brands equally found new ways to deliver or consume their product – sports. Over time innovative formats found their way into the mainstream. Pros, clubs and also amateurs turned themselves into brands. Sharing a look behind the scenes, additional content and opinios on social media. This movement helped the big sports to establish themselves even more but also brought new participant onto the screen and equalized some playing fields.
The meta
Nowadays nothing stays hidden anymore. Sport has become a transparent entertainment business with
the attraction coming from a meta level created by the hype rather than the competition itself. So should the broadcast only cover the sport itself or also serve as a social platform?
The possibilities
Technical innovations also drove the industry over the last years. Better image quality, POV cameras, FPV drones, super slowmo, statistics and data are a standard in big productions.
One channel
What if there would be one network? Combining everything in and around the world of sports. Live coverage, highlight videos, clips, reactions, interviews, social media and private streams.
At the core of it is, of course, the sport. Displayed in a highly innvative videoplayer. Combining multiple cameras to choose from, slowmotion, statistics, data, reactions, clips and comments.
Broadcast yourself! An easy to use overlay gives private users the chance to stream their own events. The more people film the same match, the more camera angles to choose from. User generated content meets live broadcasting.
Similar to functions on established streaming sites, clipping is a key part to the social aspect. By doubel tapping into the live feed, a short video of the last minute will be saved and shared.
Democratizing the industry
The network is not only driven by technical features. It provides a stage for underrepresented sports, enables amateurs and smaller clubs to reach a bigger audience. It equalizes financial disadvantages and connects fans on a new level. It creates opportunities for new collaborations, unexpected supporters or third parties trying to enter the sport business.
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